AP Photo/Gene J. Puskar
- Burger King is giving its US loyalty club members a chance to win either bitcoin, ether, or dogecoin.
- Customers must have a minimum purchase of $5 from November 1 to 21.
- At current prices, a total of about $2.6 million is at stake with 20 bitcoin available, 200 ether, and 2 million dogecoin.
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Fast-food chain Burger King is partnering with trading platform Robinhood to feed people who are hungry for cryptocurrencies.
Burger King is giving its US loyalty club members a chance to win either bitcoin, ether, or dogecoin for a minimum purchase of $5 from November 1 to 21, according to its website.
At current prices, a total of $2.6 million is at stake, with 20 bitcoin available (worth $1.24 million), 200 ether ($870,400), and 2 million dogecoin ($540,000).
After ordering through the Burger King app, customers will receive a prize code via email. They must have or create a Robinhood account to claim their prizes.
The odds of winning are 100,011-to-1 for a bitcoin prize, 10,001-to-1 for ether, and 1-to-1 for dogecoin.
The promo comes after Robinhood's third-quarter earnings result missed analyst estimates, with revenue from crypto trading falling 78% to $51 million from $233 million in the prior quarter, when dogecoin made up 62% of crypto transactions.
The trading platform also warned investors that factors impacting its third-quarter results, like lower crypto trading, are likely to persist into the next quarter.
Cryptos, in general, recently hit all-time highs amid exuberance following the successful debuts of bitcoin-futures exchange-traded funds in the US.
Burger King